Perhaps, the most challenging element in Search Engine Optimisation (SEO) is meeting the minimum recommended word count. This can be anywhere in between 1,500 - 2,000 words or even more. Today, we shall attempt to fulfil this criterion and discuss some common issues pertaining to this subject.
Let us discuss why "Word Count" matters and is essential in SEO. We would like to make reference to the follow page https://blueprintdigital.com/4-reasons-word-count-matters/ where Blair Sanders summarises and shares 4 key points.
1. GIVE YOUR READER A PAGE WORTH SHARING
2. ENHANCE YOUR CONTENT'S AUTHORITY
3. KEEP YOUR READERS ENGAGED
4. AVOID TL/DR (Too long and did not read factors)
At the end of the article, the author includes this important note "Impress Your Readers, Not Just Google". We encourage you to visit the page to read the full article.
Let us get back to the common issues relating to word count and discuss possible remedies to overcome them.
1. I AM ONLY ABLE TO WRITE SHORT ARTICLES
If you are like us, after writing 100 words or a little bit more, you may feel like that you have written enough and there is not much more for you to share or discuss. Welcome to the club!
While preparing this article, at only 200 words, we were already feeling that this is already a lengthy piece of literature. Yet, we know for a fact that it is not nearly adequate. The target set by the SEO auditor is 2,000 words. We are only 10% through and need to provide more engaging inputs.
Fortunately, writing for a web page is not like writing an essay for an examination whereby the time limit is within and hour or two. The deadline for a web project can be for a week or even more if it is complex and require many elements.
So, take your time to rest when you feel the mental fatigue and continue writing after a rest or you may even continue the next day. Theoretically, if you can write 200 words a day, you should be able to come out with 1,400 words in a week.
2. WHAT SHALL I WRITE ABOUT?
The content of an article should be cohesive and flows smoothly from one sub-topic to the next. Many times, writers may feel that they have shared enough about a certain topic before reaching the minimum word count requirement. Fret not! Stop where you are and save your work.
Have a good rest then continue your work on a blank piece of paper. Write about something else that may or may not be relevant to the main or sub-topic. The goal is to write something that may be included together in the main article as a sub-topic or even as a welcome diversion from it.
To illustrate the above discussion, we shall use the example of writing a restaurant review for a local eatery. After reviewing the location, menu, price, ambience and customer service, quality may consider writing about the locality, transportation and amenities available in the area.
The main article may read "CREATIVE CAFE REVIEW" while the sub-article may read "FARRER ROAD REVIEW". The article shall be reviewing the named cafe located at Farrer Road, for example.
3. THE ARTICLE LOOKS TOO LONG AND BORING
At times you are very prolific and have so much more to share. Yet, after reviewing your draft you feel like you have written too much and fear that additional input may make the article lengthy and boring. Do not let the Devil's whispers stop you!
Pen your thoughts to paper and continue writing. Write until you have nothing else to pen. At the end of the day, the writer will appreciate a lengthy article as compared to a short article. It is easier to shorten a long article than lengthening a short summary.
Here, common sense prevails. A larger pool or resource is better and more desirable than the opposite, not just in writing but in almost all situations.
4. PRACTICE MAKES PERFECT
Write, write, write and continue writing. Write every day, even if it is just a short poem, paragraph or summary. As in any discipline, you get better with practice. In no time, you will be writing a short novel spanning thousands of words. Yes, it is possible for everyone and anyone.
Read! Explore new subjects and expand your general knowledge. Keep yourself abreast with current issues affecting the populous - locally and international. Apart from increasing your wisdom and knowledge base, reading also helps increase your vocabulary.
We encourage each of our students to carry a pocket dictionary and make reference to it whenever they see a new word or do not understand the meaning of any words. Clear and concise definitions from dictionaries are good foundations for vocabulary expansion.
The Final Countdown
We acknowledge the importance of word count and understand the issues and problems related to writing and meeting the minimum word count requirement. Common issues were discussed and recommendations were suggested. We hope that you find them useful and continue to write passionately for your own benefit and the benefit of the reading community.
Three! Two! One! Blast OFF!